You’ve built your portfolio by selling your to magazines, newspapers and etc. Now, through this article, you will discover how you can continue to build your portfolio by marketing your photos. To begin, create a Web site to present your work, information about you, your portfolio and your resume. It’s not hard to build a small Web site, and there is software out there to make the process a whole lot easier for you. However, if you don’t want to build the site yourself, you can always pay someone with Web site building experience to do it for you; it will pay off.
If you decide to build the Web site yourself, display some of your on your Web site and place them in a gallery, separated by subjects. In addition, you can also add a shopping cart to your Web site to allow visitors to purchase your photos. In order to market your pictures on your Web site, you not only need a shopping cart, but also you will need a way to accept credit card payments. Paypal can help you do that. Paypal also provides a way to add payment buttons. To get ideas for other things you can add to your Web site, view Web sites of other photographers. Don’t copy their site content or design because this would be copyright infringement, but you can view the sites for examples of things other photographers add. To find other photographer’s Web sites do a search on Google for “photographer websites.”
Once your Web site is live, begin marketing your photos, and, in the process, send your potential clients to your Web site. When marketing your send a sales letter, along with a promotional package to each place. Your promotional package should include such things like your bio, your business card and a brochure that includes some of your photos. Before you seal the envelope, make sure to include a SASE (self addressed, stamped envelope), because you may not get a reply without one.
By now your probably asking, “Where do I market my photos?” The answer can be many, but here are a few ideas to help get you started. First, greeting card companies photos for their greeting cards. Search the Internet for greeting card companies, find the contact information for the person you need to contact, and then send a sales letter with your promotional package to each company.
Dress up and do face-to-face meetings in your local community with galleries and businesses. Many businesses need photos for their brochures and other promotional materials. However, when you present yourself to businesses, be prepared to educate them on how your photography skills will be beneficial to them. Moreover, when doing face-to-face meetings, take along business cards to hand out, and carry your binder of with you in case they want to see some of the you currently have.
Events are another way to market your photos. You can run an ad in local newspapers advertising your photography services for weddings, baby showers, parties and etc. Plus, if you have a good camera, a tripod, backdrops, photo printer and good pic software, you can also advertise to take pictures of children, families and etc. Rent a space in your local community to set-up at, then establish your prices and have people who want their pictures taken to make an appointment with you. This can bring in good money if good with people, picture taking and pic software.
Finally, set up a booth at a local mall or events. Displaying your pictures at booths will consumers to get “up close and personal” with the product, and it you to interact with the consumers by answering their questions or even taking special orders.
When trying to decide on your prices, study your competition and try to beat their prices, but don’t undercut yourself. You want to make sure you charge enough to cover your overhead. After all, you want to be successful and make money, not lose money!
Earlier on, I mentioned promotional packages for marketing your photos. Now, I would like to give you a small index of things to include in that promotional package. What you include in your package can be very important in making a sale, and your materials need to be effective to grab your potential clients’ attention.
– Business card.
– Samples of your work.
– Price list, if you have one.
– Attention-grabbing sales letter.
When marketing your photos, you can market them using all the methods given above, or you can select only the methods you feel comfortable pursuing; the choice is yours. However, before you really get in to the marketing process, you do need to get set-up first. Then, after your set-up, let the marketing begin! Following are the things you need to do to get set-up:
1. Organize all the you have into groups.
2. Put together your sales letter.
3. Create your promotional package.
4. Create a price index for your photos and any services you will be offering to the public.
5. Create a marketing plan.
6. Create a Web site and submit it to search engines.
7. Study your market and your competition.
If followed the seven tips above, then you should be ready to start marketing your photos. Good luck and happy snapping!
Personalized Birthday Gifts for Dad If you are looking for birthday gift ideas for your Dad, one idea that is always appreciated is a personalized item. You can personalize birthday gifts with your dads name, a favorite saying, or anything that is special between the two of you.
There is really no limit to the number of things that you can find to be personalized. Your gift should be something your dad would actually want or use, which is then made even more special by having it personalized.
There are a number of items available in the world of sports that can be personalized. If Dad is a bowler, you can get him a high quality bowling bag with his name embroidered on the side. A set of matching bowling towels are a great addition for this gift. You can get a personalized golfing bag for the golf fan in your life, as well as personalized golf balls or golf tees. If your dad loves baseball, you can get him a jersey from his favorite major league baseball team that has your Dads name on the back. Many MLB teams also offer posters of the teams scoreboard that you can put your Dads name on.
One unique idea is to get your dad some personalized high-quality business cards. You can order these from a professional company, or even make them yourself with business card printing software. Your dad doesnt have to be a high powered executive to love his own business card. Even if your dad is now retired, hed love a business card that says Master Fisherman or something that relates to his everyday life. Business cards serve many purposes and are great to have when you meet someone new. To complete the gift, get your dad a personalized business card holder. You can pick one that sits on his desk, or even a carrying case that he can put his cards in while he is out and about.
Dads love personalized gifts because it lets them know that you put some thought into their birthday present. When you get a personalized gift, it shows that you planned ahead and really wanted to find something meaningful. Even if you simply purchase a personalized frame and include a picture of you and your dad, he is sure to love it. There are many catalogs that feature a multitude of gifts available to be personalized and you should be able to find one that fits your Dad with little trouble.
Natalie Aranda is a freelance writer. You can personalize with your dads name, a favorite saying, or anything that is special between the two of you. One unique idea is to get your dad some personalized high-quality .